Restaurant Outreach Kit

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Part 1 of 4

DM / Email Template

Personalized outreach that sounds like a person, not a template. Customize the bracketed fields before sending.

New message

To

Hi {{owner_name}},

I noticed {{restaurant_name}} on Instagram — looks like you've been keeping it consistent, which honestly takes serious discipline most restaurant owners don't have.

I'm reaching out because I work with restaurants in the Austin food scene specifically, helping them turn their social media into something that actually drives reservations and repeat visits.

Not a post-and-pray strategy — a content system built around your menu cycle, your seasonal changes, and what your regulars actually engage with.

Worth a 10-minute call this week? No pitch deck, just a genuine look at whether this makes sense for your situation.

— {{your_name}}

Hi {{owner_name}}, I noticed {{restaurant_name}} on Instagram — looks like you've been keeping it consistent, which honestly takes serious discipline most restaurant owners don't have. I'm reaching out because I work with restaurants in the Austin food scene specifically, helping them turn their social media into something that actually drives reservations and repeat visits. Not a post-and-pray strategy — a content system built around your menu cycle, your seasonal changes, and what your regulars actually engage with. Worth a 10-minute call this week? No pitch deck, just a genuine look at whether this makes sense for your situation. — {{your_name}}

Click to copy

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Part 2 of 4

3 Free Sample Posts

Built for a real local restaurant type. These show the owner what the output looks like — use them in your outreach, in the DM, or as a follow-up after the call.

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The Copper Kettle

Farm-to-table · Austin, TX · ~90 seats · Seasonal American

Sample Client

1

Instagram / Facebook

Post 1: Menu Spotlight

The summer menu dropped and we're not okay. Our kitchen pulled together a chicken dish that changed our whole perspective on weeknight dinners. Harissa glaze, whipped feta, charred broccolini. Come see what all the noise is about.

#austinfood #farmtotable #austineats #newmenu #centralaustin

2

Instagram / Reels

Post 2: Farm Story

We got a text from our produce farmer at 6am on Tuesday. "The carrots are ready. Come dig them." That's about as farm-to-table as it gets. This week on your table: Rainbow carrots from Johnson Family Farm in Bastrop, roasted in brown butter with a pinch of cardamom. See you tonight.

#austinfarm #farmtotable #supportlocal #bastroptexas #seasonaleating

3

X / Twitter

Post 3: Wine Night

This Friday: Winemaker Sergio from Pedernales Cellars is joining us for a 4-course dinner with wine pairings. $95/person. 7pm. We have 12 seats left. Reply here or call the restaurant — first come, first served.

#austinwine #dininginaustin #pedernalescellars #austinfoodie

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Part 3 of 4

Content Audit One-Pager

Use this as your leave-behind after the first call. Walk through it with the owner — they'll see their own gaps and feel the urgency without you selling hard.

01

Posting Consistency

Most restaurants post 2–3x per month when feeling motivated. The algorithm rewards regular cadences. We audit your actual post frequency and map it to the 3x/week minimum for real reach.

02

Photo Quality

Food photos shot under fluorescent kitchen light score 40% lower in engagement. We score your last 20 posts on lighting, composition, and plating presentation — with specific before/after examples.

03

Captions & Voice

Restaurant owners default to menu descriptions. The best-performing posts have a voice: opinionated, specific, warm. We flag posts that read like a press release vs. a friend texting about dinner.

04

Hashtag Strategy

Posting to #AustinEats and nothing else wastes your reach. We analyze which local, niche, and community hashtags your competitors are winning with — and who's missing.

05

Content Mix

Menu posts get likes. Behind-the-scenes gets saves. Owner stories get DMs. Most restaurants are heavy on one type, light on the others. We score the balance and show what a healthier mix looks like.

06

CTA & Link Strategy

Great posts with no link strategy lose conversions. We check whether your bio link, story stickers, and post CTAs are actually driving reservations — or just building vanity metrics.

Average restaurant score

across 50 restaurants audited in Austin

48/100

room to grow is the opportunity

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Download the Full Audit Template

A fillable one-pager you fill in while on the call with the restaurant owner. Shows them exactly where they stand and why they need help. PDF, no signup required.

Print / Save PDF

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Part 4 of 4

How to Use This Kit

The order matters. Don't skip ahead — this sequence builds urgency.

Step 1

Find the Restaurant

DM the owner directly. Reference something specific they posted — it shows you're paying attention, not spam-dming.

Step 2

Show the Posts

In the follow-up DM or on the call: "Here's what a month of content looks like for a restaurant like yours." Show the 3 sample posts. Let them feel it.

Step 3

Audit on the Call

Walk through the audit one-pager with them. Let them score themselves. Watch the urgency build. Then offer the plan.

The outreach kit that closes restaurant clients