▸ PostLocal

Restaurant Content Audit
Confidential — for internal use
Generated: June 2026

Social Media Content Audit

Walk through each area with the restaurant owner. Fill in scores based on what you see in their account. Use the recommendations to frame the conversation.

Restaurant: ________________________________

Owner: ________________________________

Instagram Handle: @________________________

Date Audited: __________________________

#	Audit Area	Score (1–5)	Notes
01	Posting Consistency	—	Notes
02	Photo Quality & Lighting	—	Notes
03	Captions & Brand Voice	—	Notes
04	Hashtag Strategy	—	Notes
05	Content Mix (Menu / BTS / Community)	—	Notes
06	CTA & Link Strategy	—	Notes

Overall Score

Sum of all areas ÷ 6 · 30/30 is exceptional

—/5

avg across 6 areas

Key Recommendations (based on lowest scores)

Establish a consistent posting schedule — minimum 3x/week for algorithm visibility
Invest 20 minutes reviewing competitor accounts in the same neighborhood for hashtag gaps
Capture one behind-the-scenes photo per shift for a library of authentic content
Add a call-to-action to every post: "link in bio" or "tag a friend who'd love this"
Rewrite bio to include a direct reservation or menu link, not just branding